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The key is to encourage people who have required skills for devoting their time and energy to an organization.
Moreover, benefits to be achieved by volunteers should be identified and those need to be conveyed to them in a structured way. For example, voluntary work would be an opportunity to get to know people from a different background and culture? Or build a durable relationship with a child? Or gaining updated information about communication? Etc.
CSOs that are successfully engaged with well-matched volunteers:
- are clear about the skills and background that is needed,
- to engage the entire staff, board and community in collaboration efforts,
- to use different means to outreach prospective volunteers such as on-line listings, newsletters, one-on-one contact, etc
- The "Volunteer Recruitment Toolkit" will help to identify and attract volunteers as target audience.
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