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According to a study published in 2021*, 53% of people watch two or more instructional videos a week. The number of people who prefer to watch a video about the product while making a purchase decision is about 4 times the number of people who want to read information about the product.
That is, almost everyone with a story to tell produces video content today. However, how can this process, which requires intense intellectual labor before production, be best managed? What needs to be done for a successful video script? So, how do we produce a good video? Here we have prepared two infographics for the answers to these questions.
* https://www.techsmith.com/blog/video-statistics/
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